The Definition Of...

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Pillow of Death (Universal, 1945). One Sheet (27" X 41"). Horror.
Starring Lon Chaney Jr., Brenda Joyce, J. Edward Bromberg, Rosalind Ivan, Clara Blandick, George Cleveland. Directed by Wallace Fox. An unrestored poster with bright color and a clean overall appearance. It may have general signs of use, such as slight fold separation and fold wear, pinholes, or very minor tears. Please see full-color, enlargeable image [above] for more details. Folded, Very Fine-.There are several Of these posters on the market...However, this one sold for $191.20

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THE DEFINITION Of...

Three Sheet movie posters were large posters usually consisting of 2 pieces which had to be placed together to form one larger piece. These were normally displayed inside the theater lobby on a large wall. These were also shipped folded.

 

Window card movie posters were printed on heavier card stock paper from the 1920s to the mid 1980s. These posters would be placed outside the theaters, in windows of nearby shops and businesses, as a promotional tool. Most window cards had a blank space allocated at the top of the poster for the theater owners to print the date and showtimes of the movies they were promoting.

 

Lobby cards are like posters but smaller, usually 14"×11" (8" x 10" before 1930). Lobby cards are collected and their value depends on their age, quality and popularity. Typically issued in sets of 8 cards, each featuring a different scene from the film with a title card listing the film credits.

A daybill is one variety of Australian film poster issued to cinemas at the time of a film's release. A daybill measures approximately 13 x 30 inches.

Until the 1970s, most daybills were printed as lithographs. In the 1960s some posters began copying American printing techniques to achieve a 'gloss' finish that suited the photographic images that were becoming prevalent in poster design. Today, daybills are printed on thick glossy paper and are much more durable.

Daybills are sought-after by collectors for their rarity and unique artwork. Some of the more famous daybills include:

• Halloween (John Carpenter, 1978). Features a unique image of villain Michael Myers. Australia was the only country to depict Myers on the poster.
• The Empire Strikes Back (George Lucas, 1980). Features artwork developed in Japan, but considered superior among many collectors.

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THREE SHEET
EXTREMELY RARE COMPARED TO A ONE SHEET. A very large and VERY DESIRABLE vertical format American movie poster. Measuring approx. 41" x 81", almost always issued folded. International versions were sometimes issued. Originally designed to be pasted on small billboards. Studios stopped issuing these in the late 1970's. Roughly three times the size of a one sheet, usually printed in two or more sections that are assembled together for display. This size poster always makes a statement and dominates a room.SIX SHEET

A HUGE American movie poster measuring approximately 81" x 81", roughly six times the size of a one sheet. Produced in 2 or more overlapping sections that are assembled together for display. Almost always folded. EXTREMELY RARE. Very large and cumbersome they are usually printed on a thicker paper than one sheets. Originally designed to be pasted on small billboards. Studios stopped issuing these in the 1970's. This size poster always makes a statement and dominates a room.

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Banners come in a variety of sizes. Older ones usually came in a standard size 24" x 82" or 24" x 60". Newer ones come in all different sizes, usually very large 3’ to 4’ in width to 8’ to 12’ in length, either horizontally or vertically. They are usually printed on vinyl or canvas. They can be used either indoors or outdoors due to their weather-resistant nature. Some will come with either reinforced holes, a hanging bar, Velcro and/or other glue adhesive. Banners can be released as advances or regular issues. Their artwork can vary from simplistic to extremely detailed. Although banners occupy a large amount of display space, they are still considered very collectible to movie art collectors. Banners are printed in limited numbers which makes them harder to obtain than other more common sizes. Still used today they are usually shipped rolled.

WINDOW CARD
A vertical format poster, measuring 14" x 22", on thicker stock paper with blank area at top for venue and play dates. Most window cards are unfolded, but some older ones might be folded. Some older cards indicated as used may have a theater name and play date hand lettered on the blank white area at the top of the poster. Since this is how the posters were intended to be used, this is not considered damage by most collectors. Other cards may have had this top portion trimmed off. This trimming does lower the value of the poster.

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LOBBY CARD
Lobby cards are no longer used in theaters and are rarely printed for today's films. These small posters on card stock (usually 11" x 14" in a horizontal format) were generally produced in sets of eight, intended for display in a theater's foyer or lobby. A lobby set typically consists of one Title Card, a lobby card of special design usually depicting all key stars, listing credits and intended to represent the entire film rather than a single scene; and seven Scene Cards, each depicting a scene from the movie. There are also Mini Lobby Cards measuring 8 1/2" x 10" (stills).

LOBBY CARD SET
Complete set of lobby cards (usually eight), generally including a Title Card.
[editor's note: Lobby cards are very collectable due to this fact:

Lobby cards are no longer used in theaters and are rarely printed for today's films.

STILLS
Measure 8" x 10". Issued in sets of varying numbers. Sometimes on photo paper, sometimes on card stock similar to lobby cards. Sometimes referred to as Mini Lobby Cards. Used for promotion, they were included sometimes in Press Kits. Very collectible.

DOOR PANEL

Measure 20" x 60". Rarely used today and HIGHLY COLLECTIBLE AND VERY RARE. Printed on both card and paper stock. Issued for major productions or special theatre runs. They were issued alone or in a set of posters (usually a set of four). They usually contained their own unique artwork, normally featuring characters. They were primarily used for display on theatre entrance doors.

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